Logo Design Creative Brief Questionnaire

     

    Contact Details

    Your Name

    Email Address

    Telephone (numbers only, no spaces):

     

    The Business

    List the exact spelling of your business name as to be displayed in the logo:

    List any approved initials/letter abbreviations of your business name:

    Please provide the company tag-line or slogan, if applicable:

     

    The Services

    Please list the products and services your business provides:

    If there is one service or product you'd like to focus on, please detail:

    What changes of focus do you see in your business in 5 years time?

     

    The Brand

    Please share the unique story behind your business:

    Please select the characteristics best describing the culture of your business:

    Conservative
    Progressive
    Serious
    Fun
    Elitist
    Welcoming
    Formal
    Casual
    Energetic
    Relaxed
    Trendy
    Classic
    Spontaneous
    Orderly
    Unique
    Familiar
    Youthful
    Mature
     

    The Logo

    Where/how do you plan on using your new logo?

    What type of logo do you prefer?

    Lettermark
    Wordmark
    Combination Mark
    Icon Symbol
    Realistic Illustration
    Abstract
    Mascot
    EmblemCrestShield
     

    The Competition

    Who are your main competitors locally and regionally?

    What differentiates you from your competitors?

    Why should your audience choose you over the competition?

     

    The Audience

    Who is your primary target audience?

    Describe your ideal customer:

    What is the overall message you want to convey to your target audience?

    What words do you want your audience to associate with your company?

     

    Personal Preferences

    What brands or logos, regardless of industry, capture a similar look and feel to what you'd like?

    Are there any colors or specific images/icons you'd like used in the logo?

    Are there any colors or images/icons you'd like to avoid using?